Re: Typographica : Paul Rand Swooshed Under the Rug

These were my comments:
"While not being particularly partial to either logo, I think that the logo did need an update as well. The new one still carries the initial over-all shape set down by Rand. I find Dax to be no more or less engaging than the originalÕs face.

Regarding the swoosh, I think something else (more creative) could have been done. The string HAD to go. Really, when was the last time any of us have seen a package wrapped with string?

And here is a simple suggestion. Instead of us all continuing a pointless discussion (we are not going to change UPSÕs logo) why donÕt we all have a go at re-designing it? Just for fun? And post them all somewhere and be our own worst critics? Sound good? Anyone up for it?"